How Will You Win?
National Football League - NSAC 2026
Placing 8th in the country at the National Student Advertising Competition, this wholistic campaign was developed to help drive awareness about the NFL’s fragmented youth initiative programs.
Our creative platform, “How Will You Win?”, turns our strategy into an invitation for families to consider how they’re getting their child involved and, ultimately, what a true “win” looks like for them.
Social Videos
Utilizing reels, in feed and non-skippable ads across Facebook, Instagram, and YouTube.
For further interaction, we’re launching the #HowWillYouWin social challenge to celebrate the wins happening off the field. Parents are invited to post short videos or photos of their kids demonstrating noble acts such as supporting peers.
OOH Billboards
Localized Radio Spots
We’ve secured 30-second spots during the 'School Run' – critical morning and afternoon windows when parents are focused on their children’s day.
We’re localizing our message, pointing parents directly towards our website.
But we’re not just putting up standard ads. We’re speaking the local language qith custom, city-specific headlines.
Think about the consumer journey: When our targets are on those morning drives to school or work, they aren't just hearing our message on the radio – they see it.
