When Needles Fall, Spirits Rise

Owning a record player is the ultimate emblem of true music devotion.

Listening to vinyl on a record player is more than just pressing play– it's a sacred ritual, an intentional ceremony. What else embodies devotion, ritual, and intention? Religion.

With these parallels, we’re elevating Victrola record players to a divine status, reimagining them as holy relics deserving reverence. This campaign draws inspiration from Catholic and religious imagery to highlight the majesty and transcendence of owning a Victrola. After all, there’s salvation in the spin.